Name: ICICI Direct
Brand: ICICI Direct
Price: 700 INR
Availability: InStock
Rating: 3.9 (1 reviews)

Overview

ICICI Direct offers India's premier 3-in-1 account seamlessly linking your ICICI Bank savings, trading, and demat accounts for instant fund transfers and automated settlements. The platform provides comprehensive research coverage on over 340 companies with detailed long-term and short-term recommendations from expert analysts. Best suited for existing ICICI Bank customers seeking convenient access to investments with branch support across 4,800 locations nationwide. With over 30 years of experience and 50 lakh customers, ICICI Direct combines full-service brokerage expertise with modern digital platforms and award-winning research capabilities.

Pros

↑Seamless 3-in-1 integration with ICICI Bank accounts
↑Comprehensive expert research on 340+ companies
↑Extensive 4,800 branch network for offline support

Cons

↓Higher brokerage charges compared to discount brokers
↓Annual maintenance charge of ₹700 after first year
↓Mobile app performance issues reported by users

Key Highlights

Welcome Offer
Free first year AMC
Zero account opening charges for trading and demat
First year annual maintenance charge waived
₹700 AMC from second year onwards
Additional plans available for lower brokerage

Trading Costs
0.29% delivery brokerage
Equity delivery: 0.29% per side
Intraday: 0.029% per side
Futures: 0.029%
Options: ₹49 per lot

Assets & Markets
45+ investment products
Stocks, F&O, IPOs, Mutual Funds
Bonds, NCDs, Fixed Deposits
Insurance, Home Loans, Wealth Management
All accessible through single platform

Why Choose?
ICICI 3-in-1 account
Bank + Trading + Demat in one account
Instant fund transfers automated
Real-time settlement T+0 for linked accounts
Seamless transaction tracking

Regulation & Safety
SEBI regulated INZ000183631
SEBI registered stockbroker since 1994
NSE member code 07730
BSE member code 103
Client funds protected under regulations

Account Minimum
₹0 minimum deposit
No minimum amount required to open account
No minimum balance requirements
Start trading with any amount
Free account opening process

Key Benefits

Trading Costs

★3.0

▼

Equity delivery: 0.29% (higher than discount brokers)
Prime plans available: ₹299-₹9,999 for reduced rates
i-Value plan: Flat ₹20 per order across segments
Annual maintenance charge: ₹700 from year 2
Currency and commodity: Flat ₹20 per order

Platform And Tools

★3.8

▼

TradeRacer desktop terminal with advanced features
Web platform with real-time quotes and research
Mobile app for iOS and Android
Flash Trade for simplified F&O trading
One Click Equity themed portfolios
GTT orders and bracket orders

Research And Analysis

★4.5

▼

Coverage of 340+ companies with detailed reports
Long-term and short-term recommendations
Expert analyst ratings with buy/sell targets
Market insights and sector analysis
IPO research and recommendations
Economic calendar and corporate actions

Mobile Trading

★3.5

▼

ICICI Direct app for stocks, F&O, MF
Real-time price alerts and notifications
Portfolio tracking and watchlists
Full trading capabilities on mobile
User feedback indicates performance issues
Separate Money app for mutual funds

Account Features

★4.0

▼

3-in-1 account with bank integration
e-ATM instant fund withdrawal in 5 minutes
Margin Trading Funding (MTF) available
Stock SIP for systematic investing
IPO application facility
NRI account services available

Security And Trust

★4.5

▼

SEBI registered since 1994 (INZ000183631)
Part of ICICI Group with 30+ years experience
NSE and BSE member broker
Client funds segregated per regulations
Regular SEBI and exchange audits
50 lakh customer base

Customer Support

★3.8

▼

Phone support during market hours
Email support at [email protected]
4,800 ICICI Bank branches for offline support
Relationship manager for account holders
FAQ and help center available
Below industry average complaint resolution: 93%

Educational Resources

★3.5

▼

Investment guides and tutorials
Market analysis and commentary
Research reports as educational content
Webinars and seminars occasionally
Limited structured learning programs
Focus on research over education

VIP Program

1MoneySaver Plan

▼

Volume A U M	Default plan for all account holders No minimum deposit or volume requirements No subscription fees
Fee Waivers	Equity delivery: 0.29% per side Intraday: 0.029% per side Futures: 0.029% Options: ₹49 per lot Currency/Commodity: ₹20 per order
Exclusive Tools	Basic research reports Standard platform access Mobile app trading
Other Perks	Free account opening First year AMC waived Standard customer support

2Prime Plan ₹299

▼

Volume A U M	Annual subscription: ₹299 No volume requirements Valid for 365 days
Fee Waivers	Reduced brokerage across all segments Better rates than MoneySaver plan Exclusive Prime pricing structure
Exclusive Tools	Exclusive research content Priority platform access Advanced trading tools
Other Perks	Instant fund withdrawal via e-ATM Priority customer support Lower AMC: ₹300 instead of ₹700

3Prime Plan ₹999-₹9,999

▼

Volume A U M	Multiple tiers: ₹999, ₹2,999, ₹4,999, ₹9,999 Annual subscription Higher tiers for more active traders
Fee Waivers	Progressively lower brokerage rates Significant savings for high-volume traders Best rates at ₹9,999 tier
Exclusive Tools	Premium research and recommendations Advanced analytics tools Priority execution
Other Perks	Dedicated relationship manager (higher tiers) Instant fund transfers Premium customer support

4i-Value Plan

▼

Volume A U M	Flat fee plan for active traders Suitable for high-frequency trading No specific volume requirement
Fee Waivers	Flat ₹20 per order all segments Intraday, F&O, commodity: ₹20 Currency: ₹20 per order
Exclusive Tools	Full platform access All trading features Research access
Other Perks	Lower AMC: ₹300 Predictable costs for active traders Suitable for day traders

Available Tools

Trading Tools

▼

Paper Trading	×
Margin Trading	✓
Zero Commission	×
Fractional Shares	×
After Hours Trading	×

Automation

▼

Dca	✓
Algo Trading	✓
Grid Trading	×
Trading Bots	×
Robo Advisory	×
Sentiment Analysis	×
Social Copy Trading	×
Ai Trading Assistant	×

Advanced Tools

▼

Api Access	✓
Basket Trading	✓
Options Strategies	✓
Smart Order Routing	×
Backtesting Capabilities	×

Portfolio Tools

▼

Tax Harvesting	×
Islamic Account	×
Auto Rebalancing	×
Dividend Tracker	✓
Economic Calendar	✓

Detailed Information

Commission Tiers	MoneySaver (Default): Delivery 0.29%, Intraday 0.029% Prime Plans: ₹299-₹9,999 annual for reduced rates i-Value: Flat ₹20 per order all segments No volume-based tiers in default plan
Trading Fees	Equity delivery: 0.29% per side Equity intraday: 0.029% per side (min ₹35) Futures: 0.029% (min ₹35) Options: ₹49 per lot Currency: ₹20 per order Commodity: ₹20 per order
Stock Etf Commission	0.29% delivery, 0.029% intraday
Options Commission	₹49 per lot
Futures Commission	0.029% (minimum ₹35)
Financing Rates	Margin Trading Funding available Interest rates starting from 9.69% p.a. Prime plan members get preferential rates Interest calculated daily on utilized amount
Margin Interest Rate	From 9.69% p.a. for Prime members
Overnight Fees	Interest charged on carry-forward positions Rates vary by plan and utilization
Non Trading Fees	Annual maintenance charge: ₹700 (waived year 1) DP charges: ₹13.50 per scrip on sale Dematerialization: ₹25 per certificate Account opening: ₹0
Deposit Fee	₹0
Withdrawal Fee	₹0 for ICICI Bank accounts Bank charges may apply for other banks
Currency Conversion Fee	Not applicable (INR only)
Data Feed Fees	Real-time quotes included free
Order Modification Fee	₹0
Vip Fee Tiers	Prime ₹299: Entry-level benefits Prime ₹999-₹9,999: Progressive savings i-Value: Flat ₹20 per order Each tier offers lower brokerage rates

Minimum Spreads	Market-dependent
Maximum Leverage	Equity: Up to 5x intraday F&O: As per SEBI guidelines MTF: Varies by scrip
Margin Call Level	As per exchange requirements
Stop Out Level	Automatic square-off at defined levels
Negative Balance Protection	Yes, through margin monitoring
Settlement Period	T+2 for equity delivery T+0 for intraday
Order Execution Quality	Direct market access to NSE and BSE Real-time order routing Standard exchange execution quality

Stocks Count	5,000
Etfs Count	200
Crypto Count	0
Forex Pairs Count	0
Product Universe Overview	Complete NSE and BSE coverage F&O segment access Currency derivatives (4 pairs) Commodity trading (MCX) Mutual funds from 38+ AMCs Bonds, NCDs, Fixed Deposits IPO and NCD applications
Geographic Market Coverage	India: NSE and BSE No international market access Focus on Indian markets only
Major Markets Details	NSE: Nifty 50, Nifty Bank, sectoral indices BSE: Sensex, BSE 500 Complete cash and derivatives market
Emerging Markets Details	Access to Indian small-cap and mid-cap stocks SME segment on BSE and NSE Complete domestic market coverage
Base Currencies Supported	INR only

Trading Platforms Overview	TradeRacer desktop terminal Web-based platform Mobile apps for iOS and Android ICICI Direct Markets app ICICI Direct Money app for mutual funds
Desktop Platform	TradeRacer with advanced charting Market depth and order book Real-time streaming quotes Multiple watchlists Research integration Trend scanner with technical parameters
Mobile App	Full trading capabilities Real-time price alerts Portfolio tracking Research notifications IPO applications Multiple order types Biometric login
Web Platform	Browser-based trading No download required Real-time quotes and charts Order management Portfolio tracker Research reports access
Trading Tools And Features	Flash Trade for F&O One Click Equity baskets Stock SIP Bracket orders GTT orders Order slicing algorithms Payoff analyzer Market heatmap
Charting And Technical Analysis	Multiple timeframes Technical indicators library Drawing tools Pattern recognition Trend analysis Volume analysis iLens stock screener
Risk Management Tools	Stop-loss orders Bracket orders with SL and target GTT for automated triggers Margin calculators Position limits monitoring Smart alerts
Order Types Available	Market orders Limit orders Stop-loss orders Stop-loss market orders GTT orders Bracket orders Cover orders After-market orders
Integrations And Api Access	Free Breeze API access REST API for algo trading Python and other language support Webhook support Order and position management via API
Third Party Platforms	Limited third-party integrations
Api Rate Limits	Standard rate limits apply Details available in API documentation
Algo Trading Support	Yes via Breeze API Custom strategy implementation Automated order execution

Customer Support Overview	Phone support during market hours Email support available 4,800 branch network support Relationship manager assistance Online help center and FAQ
Phone Support Hours	Monday-Friday: Market hours Customer care: (91 22) 6807 7100
Live Chat Availability	In-app messaging available
Email Response Time	Within 24-48 hours [email protected]
Languages Supported	English, Hindi Regional languages at branches
Local Office Presence	4,800 ICICI Bank branches across India 87 ICICI Direct locations Relationship managers available
Account Manager	Available for Premium account holders Branch-based relationship managers
Educational Resources Overview	Investment guides and tutorials Market commentary and analysis Research reports Occasional webinars Limited structured courses
Beginner Resources	Basic investment guides Account opening tutorials Product explanations
Webinars And Tutorials	Occasional market webinars Product-specific tutorials
Market Analysis And Research	Daily market analysis Expert recommendations Sector reports IPO research
Demo Account Details	No demo account available Paper trading not offered
Trading Courses	Limited formal courses Focus on research over education
Tax Reporting Help	Basic tax statements provided P&L statements available Limited tax advisory

Regulation Overview	SEBI registered stockbroker since 1994 Member of NSE and BSE Compliance with all SEBI regulations Regular audits and inspections
Primary Regulator	Securities and Exchange Board of India (SEBI)
License Number	SEBI Registration: INZ000183631 NSE Member Code: 07730 BSE Member Code: 103 MCX Member Code: 56250
Investor Protection Scheme	Client funds segregated per SEBI rules Investor Protection Fund coverage NSDL DP ID: IN301348 CDSL DP ID: 16014300 Regular compliance audits
Security Features	Two-factor authentication OTP-based login Encrypted transactions Secure payment gateways Regular security audits Data privacy compliance

Commission Tiers

MoneySaver (Default): Delivery 0.29%, Intraday 0.029%
Prime Plans: ₹299-₹9,999 annual for reduced rates
i-Value: Flat ₹20 per order all segments
No volume-based tiers in default plan

Trading Fees

Equity delivery: 0.29% per side
Equity intraday: 0.029% per side (min ₹35)
Futures: 0.029% (min ₹35)
Options: ₹49 per lot
Currency: ₹20 per order
Commodity: ₹20 per order

Stock Etf Commission

0.29% delivery, 0.029% intraday

Options Commission

₹49 per lot

Futures Commission

0.029% (minimum ₹35)

Financing Rates

Margin Trading Funding available
Interest rates starting from 9.69% p.a.
Prime plan members get preferential rates
Interest calculated daily on utilized amount

Margin Interest Rate

From 9.69% p.a. for Prime members

Overnight Fees

Interest charged on carry-forward positions
Rates vary by plan and utilization

Non Trading Fees

Annual maintenance charge: ₹700 (waived year 1)
DP charges: ₹13.50 per scrip on sale
Dematerialization: ₹25 per certificate
Account opening: ₹0

Deposit Fee

₹0

Withdrawal Fee

₹0 for ICICI Bank accounts
Bank charges may apply for other banks

Currency Conversion Fee

Not applicable (INR only)

Data Feed Fees

Real-time quotes included free

Order Modification Fee

₹0

Vip Fee Tiers

Prime ₹299: Entry-level benefits
Prime ₹999-₹9,999: Progressive savings
i-Value: Flat ₹20 per order
Each tier offers lower brokerage rates

ICICI Direct

Overview

Pros

Cons

Key Highlights

Key Benefits

VIP Program

Available Tools

Detailed Information

Related Products

Pros

Cons